Data Analyst & Business Intelligence Specialist

FusionPoint Industries is a U.S.-based omnichannel consumer electronics retailer offering products ranging from electronic games to office equipment such as printers. Despite strong overall sales performance, leadership lacked visibility into what truly drove profitability, which regions and products performed best, and how payment behavior affected revenue outcomes. This limited their ability to optimize pricing, inventory, and marketing strategies.

NextGen Corp is a growing technology company focused on building high-performing teams while maintaining strong employee satisfaction and retention. Leadership wanted data-driven insights into workforce performance, turnover patterns, and compensation fairness to support strategic HR decisions.

Techtronix Innovations is a global leader in the microchip and robotics industry. The company faced challenges with sales unpredictability, inventory inefficiencies, and identifying profitable markets, limiting its ability to scale operations and optimise production planning. Leadership needed a data-driven performance view to support strategic growth and operational efficiency.

Choco de Luxe is a premium artisanal chocolate brand headquartered in Brussels, Belgium, operating across several European cities through retail outlets, online platforms, and supermarket channels. Despite strong brand recognition, leadership lacked a unified, data-driven view of product performance, regional demand, and channel effectiveness — limiting strategic planning and growth initiatives.

Used DAX and M language in Power BI calculations, to uncover insights into sales performance, customer behavior, and product trends, to help the boutique make timely and well-informed business decisions.